The Relationship Between Pressure Groups and the News Media :: The Mass Media and Environmental Issues

Nowadays, it is comprehensible to hear that crowded citizens flourished on the street or poised in front of the official government in order to advocacy their appeals towards government or pressing the sluggish government. These phenomenons could be identified by complaisant activities lead by wardrobe group and as the forms of expressing public opinion ( Grant, 19994). However, word media also reveals similar functions with pressure groups by attracting public attention and summit public awareness on certain issues, even influencing governments decision on a great extent. This essay will mainly nidus on analysising how pressure groups successfully utilize and affect news media in terms of enhancing the public attention to their campaigns which accompany with a few negative examples of pressure groups about misues news media. Besides, this essay will critically argue about the relationship between pressure groups and news media some techniques exerted by pressure group s in media area and how news media reacted to pressure groups. There are several types of pressure groups existing in current society which they possess different values and aims. In details, causes groups may eager to set up certain debates in political agenda and expected to receive effectual political action (Grant, 2000, P126) sectional groups talent need to attract public attention to their problems but sometimes they prevent public attention in order to conducted via au fait consultative channels (Grant, 2000, P126) sake groups which easily to understand in its literal meanings used to upgrade their interest in political agenda by utilizing media (Grant, 2000, P127). Therefore, certain pressure groups require high level of media assistance compared with others. Further more than, despite of pressure groups relate to political agenda, environmental groups have established long-history relationship with news media that could be identified by big(p) amount of e nvironmental articles in media coverage (Hansen, 1993, P5). In details, most well-known environmental groups employed rich experience staff those workers involved in fashioning environmental news before or providing environmental information to journalists that will guarantee their campaign issues are similar or familiar with favourable news coverage (Hansen, 1993, P5). However, environmental groups are taken significant advantages in news coverage compared with other pressure groups due to the environmental news are more mediagenic and equivalent to news criteria (Hansen, 1993, P5). Despite of the pressure groups require news media at a variety level, different form of news media might present respective(a) effects depends on its functions and targeted audiences.

Students Rights :: essays research papers

Students Rightsby Q.T.M. McConnell     Are you in the mood for some good reading? The other day I was in the guidance Office looking for guidance when I saw an unassuming three page packet.Having nothing else to do, I picked one up and began reading. I carryed thatthe tell of this little manual is the Students Rights and Responsibilities Bill.I thought to myself, "my, what a great place is La Follette, that I back tooth simplywalk into my guidance office and learn my rights as a student. But wait, whymust I pursue this information on my own? Why isnt this information in myhandy handbook issued to me at the beginning of the school year? I ought toread this" So I read. Soon I realized why our School lineup whitethorn not wantstudents realizing what we are actually entitled to. Right away in the Preamble,it states "students have the responsibility to respect rights of all personsinvolved in the educational process and exercise the highest degree of self-discipline in observing and adhering to legitimate rules." The first thing Ithought was "WOW That sounds great The School Board really trusts me as afree- calling individual to respect people and be respected. I love thisschool" But wait. Before we all grade an "I love Cheryl Wilhoyte" love-fest,lets take a look at what these "legitimate rules" are, particularly as theyapply to freedom of speech, expression, and something they like to call"material dislocation of the educational environment."     The first item on the list is literature, specifically a students rightto post it. It reads "Students shall have the right to post any literature of anon-commercial nature without prior censorship or approval by the Administrationor School Board in any designated posting area, provided, however, thedesignated representative shall be accorded the right to remove posted materials/he considers obscene, libelous or will cause ma terial disruption to theeducational environment." Lets stop and think a bit. I have the right to postwhatever I want so long as my Administrators agree with it? Whose rights are wereally talk about here? Well, I began to think and it occurred to me thatmaybe my Administrators and School Board representatives arent so concernedthat I express myself however I like. But, I can see their point after all, Iprobably wouldnt want fifteen hundred students posting whatever they wanted toeither. They might start to see the introduction outside these walls.     I proceeded reading. The next civil liberties violation I came acrossis stated as such "Students shall have the right to wear buttons.

Technology in Education Essay -- Technological Classroom Computers Ess

Technology in EducationIn our lives today we expect applied science to make a difference, and particularly in furthering our education. We see technologies effects as beneficial. We look for it to change, and improve, what has come before it. Technology is the set of means without which certain kinds of constructive activity would be almost impossible. It supports our efforts to appeal to different learning styles which give us a way to interact with each other and extend the learning experiences. It is a intimately way to extend the essential skills and knowledge of students. By integrating technology into our educational programs it provides students with additional tools to enhance their learning. Technology allows us to demonstrate teaching strategies and to a fault provide teachers with skills to succeed in the classroom. It changes the structure and the manor in which we learn. Such technologies used in education from the past, present and beyond are the typewriter, compute r games, internet, and communication.The affinity between technology and education can be characterized as a process of change and innovation. In the beginning societies depended on oral communication then(prenominal) the written language was developed. Making an alphabet made learning to read and write much easier then in the past. As technologies of written language became prevalent and more people became literate social structures formed. The next big step towards a better education was the industrial revolution. The technology that occurred during the revolution created a consume for workers in the newly created factories shifting learning to prepare kids to work in such factories. Technologies such as the typewriter and printing press made it easier to make documents i... ...k/elearning/ degree/0,10577,1336801,00.html6. Hinchliffe, Lisa ( 2002) Helping Early Childhood Teacher Education Learn about the Internet ( 2004) www.libraryinstuction.com/early childhood.html-19k 7. New Horizons for Learning (2002, September) http//www.newhorizons.org8. Christopher Latham Sholes (2005, March) Typewriter http//www.ideafinder.com/history/inventions/story097.htmBooks9. Kerr, Stephen T and Rehage, Kenneth(eds.) (1996) Technology and the incoming of schooling. Chicago The University of Chicago Press10. Isenberg, Joan P. (2003) Major trends and issues in early childhood education Challenges, controversies, and insights. New York Teachers College Press11. Monroe, Barbra Jean (2004) Crossing the digital divide race, writing, and technology in the classroom. New York Teachers College Press.

Essay --

This paper aims to describe the role and function of protein Helicase.Helicases argon enzymes that use ATP-driven motor force to unwind double-stranded DNA or RNA (Wu, 2012).First discover in E Coli in 1976 (Abdel-Monem et al, 1976) with the first eukaryotic helicase protein discovered soon after in 1978 (Hotta & Stern, 1978). Since these discoveries, many more similar enzymes and proteins start been discovered. It breaks the hydrogen bonds form between opposing strands of DNA with energy form through the hydrolysis of ATP to ADP and inorganic phosphate (Hartsuiker, 2013). The separation of strands is necessary as newly formed strands need to be transcribed using the nucleotide sequence of an open DNA strand. The protein is built around 6 sub-units which form an hexameric ring with assymetic symmetry.The biochemical properties of helicases are all very similar however, the presence of unique(predicate) motifs (short chains of DNA, primarily used for structure) alters which family of helicases they fall into, how that specific helicase will work and subsequently mutations in these specific motifs will cause specific differences in protein synthesis. There are 4 Superfamilies created through differentiation of 7 conserved motifs, roughly made from 300-500 amino acids(Hall & Matson, 2002). wholly helicases covered in this paper belong the largest family(Unmate et al, 2011) Super Family 2 (SF2) which are recognized by 9 conserved motifs. XPB and XPD are both DNA helicase structures, mutations in their helicase motifs can cause Xeroderma Pigmentosum (XP) and similar diseases. XPD and XPDs cellular functions involve Nucleotide Excision Repair, which removes DNA damaged from UV rays. During Xeroderma Pigmentosum, these damaged stran... ..., similar to BLM, XPD, XPB, and WRN is put in Super family 2 and is a part of the DEAH box helicases. These helicases are involved in nuclear transcription and control of gene expression (De La Cruz et al, 1999). Mutations to this gene coding protein can result in an individual suffering from ATR-X syndrome, causing psychomotor retardation, -thalassemia and the expression of abnormal phenotypes in both the genitals and face. A 2kb deletion mutation has been observed in the XH2 gene, removing both coding and non-coding sequences. This mutation results in the down-regulation of - globin, this irregular haemoglobins are produced which directly results in - thalassemia (Gibbons et al, 1995). The mutated globin proteins have a lower affinity with oxygen, thus less oxygen is in the blood, and less oxygen reaches the brain which can trigger psychomotor retardation.

Alfred Adler Essays -- BIOGRAPHY Alfred Adler

Alfred Adler was born outside of Vienna, Austria on February 7, 1870. He was the trey child (second son) of what would in the end be seven total children. As a child, Alfred developed rickets, which kept him from walking until he was four years old. At five, he nearly died of pneumonia. At one point, Adler heard the doctor tell his father that Alfred is lost. It was around this time that Adler decided to become a physician. (Corey 2005)Due to browse illness, Adler was pampered by his overprotect end-to-end most of the original few years of his life. This ended, however, with the arrival of a third son, a younger brother, who dethroned him. This left Adler in the middle, so to speak, due to cosmos dethroned by the newly arrived sibling while still being overshadowed by his older brother Sigmund. The difficulty in his relationship with Sigmund was non short-lived. In fact, it lasted throughout his childhood and into adolescence.The relationship with his parents also showed cont rast. While he maintained a trusting relationship with his father, the relationship with his mother was extremely flawed. Adler did non feel scrawny to her, and that could have stemmed from the jealousy produced by the subsequent children and the relation lack of attention he true.During his school years, Adler was an aver epoch student. Despite his illnesses and sensible limitations, he like activities outdoors to remaining indoors for his education. However, with his schoolwork, his primary goal at times was competing and possibly surpassing his brother Sigmund. In 1895, at the age of 25, he received a medical degree from the University of Vienna. During his college years he became attached to a group of accessibleist students. It was there that he found his emerging wife, Raissa Timofeyewna Epstein. She was a social activist who had immigrated to Austria from Russia for higher education. They married in 1897 and eventually had four children, two of whom became psychiatrist s. (Boeree 1997)His medical career began far from the world of mental health. His first post in the medical field came as an ophthalmologist, but he soon switched to general practice, and established his office in a lower-class spokesperson of Vienna. His clients included, among others, the performers who worked with the nearby fair and it has been suggested that the extraordinary abilities of the performers le... ...ment, and therapy concepts that could be nothing but beneficial to anyone seeking counseling.Ive yet to fully understand how much true discipline in the Adlerian pretense is available for graduate school, but I can only hope its an available option because it seems to be the best passageway for me, personally, to take.BIBLIOGRAPHYThe Psi Caf A Psychology Resource Site (2001). Alfred Adler. Retrieved April 19, 2005, from the World simple Web http//www.psy.pdx.edu/PsiCafe/KeyTheorists/Adler.htmAboutBoeree, Dr. C. George (1997). Personality Theories Alfred Adler. Re trieved April 21, 2005, from the Shippensburg University Website http//www.ship.edu/cgboeree/adler.htmlThe Alfred Adler Institute of New York (2004). About Alfred Adler. Retrieved April 22, 2005, from the World Wide Web http//www.alfredadler-ny.org/alfred_adler.htm atomic number 25 State University-Moorhead MSUM (2005). Adlerian Overview of Birth Order Characteristics. Retrieved April 16, 2005, from the MSU-M Website http//www.mnstate.edu/kausar/psyc202/Birth%20order%20Characteristics.htmCorey, G. (2005). Theory and Practice Of Counseling and Psychotherapy. Belmont, California Thomson Learning Alfred Adler Essays -- BIOGRAPHY Alfred AdlerAlfred Adler was born outside of Vienna, Austria on February 7, 1870. He was the third child (second son) of what would eventually be seven total children. As a child, Alfred developed rickets, which kept him from walking until he was four years old. At five, he nearly died of pneumonia. At one point, Adler heard the doctor tell hi s father that Alfred is lost. It was around this time that Adler decided to become a physician. (Corey 2005)Due to frequent illness, Adler was pampered by his mother throughout most of the first few years of his life. This ended, however, with the arrival of a third son, a younger brother, who dethroned him. This left Adler in the middle, so to speak, due to being dethroned by the newly arrived sibling while still being overshadowed by his older brother Sigmund. The difficulty in his relationship with Sigmund was not short-lived. In fact, it lasted throughout his childhood and into adolescence.The relationship with his parents also showed contrast. While he maintained a trusting relationship with his father, the relationship with his mother was extremely flawed. Adler did not feel close to her, and that could have stemmed from the jealousy produced by the subsequent children and the relation lack of attention he received.During his school years, Adler was an average student. Despite his illnesses and physical limitations, he preferred activities outdoors to remaining indoors for his education. However, with his schoolwork, his primary goal at times was competing and possibly surpassing his brother Sigmund. In 1895, at the age of 25, he received a medical degree from the University of Vienna. During his college years he became attached to a group of socialist students. It was there that he found his future wife, Raissa Timofeyewna Epstein. She was a social activist who had immigrated to Austria from Russia for higher education. They married in 1897 and eventually had four children, two of whom became psychiatrists. (Boeree 1997)His medical career began far from the world of mental health. His first post in the medical field came as an ophthalmologist, but he soon switched to general practice, and established his office in a lower-class part of Vienna. His clients included, among others, the performers who worked with the nearby circus and it has been suggested that the extraordinary abilities of the performers le... ...ment, and therapy concepts that could be nothing but beneficial to anyone seeking counseling.Ive yet to fully understand how much true training in the Adlerian model is available for graduate school, but I can only hope its an available option because it seems to be the best route for me, personally, to take.BIBLIOGRAPHYThe Psi Caf A Psychology Resource Site (2001). Alfred Adler. Retrieved April 19, 2005, from the World Wide Web http//www.psy.pdx.edu/PsiCafe/KeyTheorists/Adler.htmAboutBoeree, Dr. C. George (1997). Personality Theories Alfred Adler. Retrieved April 21, 2005, from the Shippensburg University Website http//www.ship.edu/cgboeree/adler.htmlThe Alfred Adler Institute of New York (2004). About Alfred Adler. Retrieved April 22, 2005, from the World Wide Web http//www.alfredadler-ny.org/alfred_adler.htmMinnesota State University-Moorhead MSUM (2005). Adlerian Overview of Birth Order Characteristics. Retrieved April 16, 2005, from the MSU-M Website http//www.mnstate.edu/kausar/psyc202/Birth%20order%20Characteristics.htmCorey, G. (2005). Theory and Practice Of Counseling and Psychotherapy. Belmont, California Thomson Learning

Alfred Adler Essays -- BIOGRAPHY Alfred Adler

Alfred Adler was born outside of Vienna, Austria on February 7, 1870. He was the third child (second son) of what would eventually be seven total children. As a child, Alfred developed rickets, which kept him from walking until he was quartette long time old. At five, he nearly died of pneumonia. At one point, Adler heard the doctor grade his father that Alfred is befuddled. It was around this time that Adler decided to become a physician. (Corey 2005)Due to frequent illness, Adler was pampered by his mother throughout most of the first fewer years of his life. This ended, however, with the reaching of a third son, a younger brother, who dethroned him. This left Adler in the middle, so to speak, due to organism dethroned by the newly arrived sibling date still being overshadowed by his older brother Sigmund. The difficulty in his proportionship with Sigmund was not short-lived. In fact, it lasted throughout his childhood and into adolescence.The relationship with his parents a lso showed contrast. spell he keep a trusting relationship with his father, the relationship with his mother was extremely flawed. Adler did not feel close to her, and that could have stemmed from the jealousy produced by the subsequent children and the relation lack of attention he received.During his school years, Adler was an average student. Despite his illnesses and physical limitations, he preferred activities outdoors to remaining indoors for his education. However, with his schoolwork, his primary goal at times was competing and possibly surpassing his brother Sigmund. In 1895, at the age of 25, he received a medical degree from the University of Vienna. During his college years he became attached to a group of socialist students. It was there that he found his future wife, Raissa Timofeyewna Epstein. She was a social activist who had immigrated to Austria from Russia for higher education. They married in 1897 and eventually had four children, two of whom became psychiat rists. (Boeree 1997)His medical career began far from the world of mental health. His first post in the medical field came as an ophthalmologist, only if he currently switched to general practice, and established his office in a lower-class part of Vienna. His clients included, among others, the performers who worked with the nearby circus and it has been suggested that the extraordinary abilities of the performers le... ...ment, and therapy concepts that could be nothing merely beneficial to anyone pursuit counseling.Ive yet to fully understand how much true training in the Adlerian model is available for graduate school, but I can scarce hope its an available option because it seems to be the best route for me, personally, to take.BIBLIOGRAPHYThe Psi Caf A Psychology Resource Site (2001). Alfred Adler. Retrieved April 19, 2005, from the earth Wide nett http//www.psy.pdx.edu/PsiCafe/KeyTheorists/Adler.htmAboutBoeree, Dr. C. George (1997). Personality Theories Alfred Adler. Retrieved April 21, 2005, from the Shippensburg University Website http//www.ship.edu/cgboeree/adler.htmlThe Alfred Adler Institute of New York (2004). About Alfred Adler. Retrieved April 22, 2005, from the World Wide Web http//www.alfredadler-ny.org/alfred_adler.htmMinnesota State University-Moorhead MSUM (2005). Adlerian Overview of gestate Order Characteristics. Retrieved April 16, 2005, from the MSU-M Website http//www.mnstate.edu/kausar/psyc202/Birth%20order%20Characteristics.htmCorey, G. (2005). Theory and implement Of Counseling and Psychotherapy. Belmont, California Thomson Learning Alfred Adler Essays -- BIOGRAPHY Alfred AdlerAlfred Adler was born outside of Vienna, Austria on February 7, 1870. He was the third child (second son) of what would eventually be seven total children. As a child, Alfred developed rickets, which kept him from walking until he was four years old. At five, he nearly died of pneumonia. At one point, Adler heard the doctor tell his father that Alfred is lost. It was around this time that Adler decided to become a physician. (Corey 2005)Due to frequent illness, Adler was pampered by his mother throughout most of the first few years of his life. This ended, however, with the arrival of a third son, a younger brother, who dethroned him. This left Adler in the middle, so to speak, due to being dethroned by the newly arrived sibling while still being overshadowed by his older brother Sigmund. The difficulty in his relationship with Sigmund was not short-lived. In fact, it lasted throughout his childhood and into adolescence.The relationship with his parents also showed contrast. While he maintained a trusting relationship with his father, the relationship with his mother was extremely flawed. Adler did not feel close to her, and that could have stemmed from the jealousy produced by the subsequent children and the relation lack of attention he received.During his school years, Adler was an average student. Despite his illnesses and physical limitations, he preferred activities outdoors to remaining indoors for his education. However, with his schoolwork, his primary goal at times was competing and possibly surpassing his brother Sigmund. In 1895, at the age of 25, he received a medical degree from the University of Vienna. During his college years he became attached to a group of socialist students. It was there that he found his future wife, Raissa Timofeyewna Epstein. She was a social activist who had immigrated to Austria from Russia for higher education. They married in 1897 and eventually had four children, two of whom became psychiatrists. (Boeree 1997)His medical career began far from the world of mental health. His first post in the medical field came as an ophthalmologist, but he soon switched to general practice, and established his office in a lower-class part of Vienna. His clients included, among others, the performers who worked with the nearby circus and it has been suggested t hat the extraordinary abilities of the performers le... ...ment, and therapy concepts that could be nothing but beneficial to anyone seeking counseling.Ive yet to fully understand how much true training in the Adlerian model is available for graduate school, but I can only hope its an available option because it seems to be the best route for me, personally, to take.BIBLIOGRAPHYThe Psi Caf A Psychology Resource Site (2001). Alfred Adler. Retrieved April 19, 2005, from the World Wide Web http//www.psy.pdx.edu/PsiCafe/KeyTheorists/Adler.htmAboutBoeree, Dr. C. George (1997). Personality Theories Alfred Adler. Retrieved April 21, 2005, from the Shippensburg University Website http//www.ship.edu/cgboeree/adler.htmlThe Alfred Adler Institute of New York (2004). About Alfred Adler. Retrieved April 22, 2005, from the World Wide Web http//www.alfredadler-ny.org/alfred_adler.htmMinnesota State University-Moorhead MSUM (2005). Adlerian Overview of Birth Order Characteristics. Retrieved April 16, 2005, from the MSU-M Website http//www.mnstate.edu/kausar/psyc202/Birth%20order%20Characteristics.htmCorey, G. (2005). Theory and Practice Of Counseling and Psychotherapy. Belmont, California Thomson Learning

Brand Development

Question Analyze ESPN according to the grease development strategies from the text. What have they done in the past? What would you recommend to ESPN for future brand development? password Brand development in the past has consisted of creating in the raw and exciting ways to bring the latest sporting events. A company has four choices when it comes to developing brands. It potty introduce line extensions, brand extensions, multi brands, or freshly brands.Line extensions occur when a company extends existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing convergence category. A company might introduce line extensions as a low-cost, low-risk way to introduce new products. Or it might want to meet consumer desires for variety, utilise excess capacity, or simply command more shelf space from resellers. However, line extensions involve whatever risks. An overextended brand name might lose both(prenominal) of its specific meaning.Or heavily extend ed brands can cause consumer confusion or frustration. A brand extension extends a current brand name to new or modified products in a new category. A brand extension gives a new product instant recognition and faster acceptance. It in any case saves the high advertising costs usually required to build a new brand name. At the same time, a brand extension system involves some risk. Now for ESPN. ESPN loves its name. It puts it name on everything. ESPN The Magazine. ESPN2. ESPN News. The ESPN Zone.To a degree it is fine, as long as it stays within the bounds of extending ESPNs mettle value acquiring sports into every ounce of your life. ESPN The Magazine is the only one that isnt worhty of the ESPN headliner. They should have named it something else. Its not up to the minute, so it isnt consistent with everything else ESPN promotes. Anyways, ESPN Mobile fits the bill. Every sports fan has been stranded to some degree without beingness able to access sports info they needed to hav e. And die hard sports fans NEED their info.The concept of the insane amount of sports data being pump over that network is mind blowing. What is also mind blowing is that for what it is, its restrictive. Today, I dont actualise the ESPN phone in a family plan or the Mobile ESPN service being offered through standard phone outlets. If Dad or Junior could get a Samsung on Verizons network featuring Mobile ESPN? Done and done. And with the move to converged handsets, I see the market for Mobile ESPN as single guys with 40 hour-per-week blue collar jobs who like to watch football at the bar.If thats the segment they are targeting, good for them. cognize the concept, just wish it fit my profile a little better. The middle class loves the family plans because they dont have to spend twice as much to get the core function of a phone the phone. For the small service business stay focused on what makes your name valuable. If you absolutely need to get into a new business opportunity. Slee p on it. If you still must get in, you need a new name for that new business Nothing dilutes a brand like the jack of all trades.

Managing Activities to Achieve Results Essay

Structure of an organisation is the way the people and different departments ar set prohibited. XXX Schools structure is shown in Appendix 1. Its is widely split into Thai and hostile areas with different departments that interact daily to fulfil its processes and functions. There is evidence to suggest it uses the matrix model. For example XXXX the Head of face Kindergarten department is also responsible for undertaking the project of improving the enlightens website. Mullins (2005a) notes culture as the collection of traditions, values, policies, imprints, and attitudes that constitute a pervasive context for e precisething we do and trust in an organisation.Due to the being both foreign native speakers and Thai teachers present in the school, a divide in beliefs, values, policies, traditions and processes is present. The two sides peradventure well undertake tasks in a different way, however there is one belief that is clearly paramount throughout the school. The most impo rtant belief is the service and relationship provided to the customer (customer being the student and their parents) is everyones number one priority. Whether you are a native English or Thai teacher the attitude fed peck from the top is the strong value and belief that the students education is most important. Processes are the series of links that delineatethe function. Within every organisation functions have to be performed. Fig 1. Examples of functions carried out at Varee SchoolFig 2. The processes involved in planning a lesson. preparedness a lesson involves relatively few departments and people. Its mainly an individual task that is easy to complete and nooky be repeated easily, something that is important to keep the affair efficient. Certain processes that involve more people and more departments are not so efficient. Most obvious problem being the Thai/foreigner pagan difference. There are problems with language barriers, different attitudes and beliefs. For example, Thai people dont like to slacken face or cause somebody to loose face. This can cause problems as often they would rather mislead people than be honest and accept they cant do something. furrow process transformation and TQM would be able to improve the interrelationships between the different process and functions and this is talked close to later in the report.Taken from the latest school magazine, promulgated December 09 it states the mission statement as In order to maintain high standards of educational development, the school follows and emphasises three main goals which are to maintain a progressive curriculum, a proficient commission and a highly productive tenet staff. XXX School strongly believes that if these goals are carried out, our students will gain various(a) skills which are crucial in life such as intellect, communication skills in foreign languages, technology and moral development. Our students will mature into good citizens physically and mentally. Over all they will develop social skills enabling to and learn harmoniously insociety. Within this mission statement three main goals are given, lead to its boilersuit objective * to maintain a progressive curriculum* a proficient management* a highly productive teaching staff.The overall objective being* to maintain high standards of educational developmentThe mission statement along with the aims and objectives have meant that a structure designed for the most good teaching possible has been developed as well as providing the customer (the student and their parents) with the a path of education they wish to take. They can study their subjects in 80% Thai or can study on the English programme where they will be studying mostly in English. Along it could be suggested the mission statement is a little long, there can be no doubting that it has created a sense of direction and the main belief that is comes down through the management in the school to all the staff. Evidence of this is se en in not only my personal objectives but many other teachers also.XXXX, Head of Mattayom for foreign staff states in the school magazine Our goals are simple to give every student the best education available to foster creative view and a global outlook and to instil a love of learning in every student. (Teachers at Varee love teaching and genuinely care about their students. In addition XXXXX, Mattayom Teacher in the native English teaching department says My goal is to give the children the confidence and tools required to expand their English abilities so that they can interact in an increasingly global English Community. The school is of course a business and there for wants to mark a profit. By carrying out these aims and objectives the school is providing the customer with great service, meaning the school will continue to grow thanks to an enhanced reputation. If the school continues to grow, with good business management to, the school will continue to make a profit.How d oes the school carry out its functions to meet its objectives? A curriculum for example is crucial to providing quality teaching and obviously quality teaching is the schools main objective. According to my seniors, Fig 3. , shows thecommunication process they will follow in updating a curriculum. One of three people can decide that reassign in curriculum is required The Head Mistress, Director of foreign staff, Head of Department. Reasons for a change can be due to results, government changes, private tests changes, or parents requests. In this example we will assume that the Head Mistress has pass along the change. Fig 3. Communication process XXXXX School will follow when updating a curriculumHappy with the curriculum? NoHappy with the curriculum? YES sinless curriculumHappy with the curriculum? NoHappy with the curriculum? NOHappy with the curriculum? YESYESHappy with the curriculum? YESFinalised and continuously monitoredHead of Department (Will make the improvements)Curricul um is provisionally taughtDirector of foreign teachersHead MistressThe methodology used in this process is carried out by four levels of the organisation. Its very much based around completing the task and then checking, discussing and improving if possible. Once the Head Mistress is happy it is provisionally taught and again checked. Again, if any improvements can be made they are, if not its taught and continuously monitored. With every process there is an output. The schools main and ultimate output to the customer is the education of the student. The Head of departments work has to be referred back to higher authority to be checked and this means the quality is checked before being moved onto the nextstage. By continuously carrying out processes, such as improving the curriculum, the standard of education, the final output, will be strong. As with any businesses, weaknesses and improvements can always be found and thats why its important for the curriculum and other such areas t o be continuously developed and improved using all areas of the organisational structure.BibliographyMullins, L.J, 2005a. Management and Organisational Behaviour. 7th ed. Harlow Pearson Education Limited. Varee school MagazineMullins, L.J, 2005b. Management and Organisational Behaviour. 7th ed. Harlow Pearson Education Limited. Hall,D, Jones, R, Raffo,C, Anderton, A, 2008a. Business Studies. 4th ed. Harlow Pearson Education Limited

Montreal Massacre

The Montreal Massacre Assign ment What motivates a person to shoot 27 women, cleaning 14 of them, before turning the hired gun onto themselves? Could it be their culture, their personality, or the groups they are involved with? Just after 5pm on Wednesday, December 6, 1989, Marc Lepine disturbingly shot and killed many women at Ecole Polytechnique in Montreal, before killing himself. Lepine purposely ordered the men out of the classroom, giving him a clear shot of the women. He claimed that, They were the type of people that ruined his life. Lepine was shaftn to be a loner, with few close friends as well as domineering with women. Different social scientist such as Anthropologists, Sociologists and Psychologists will interpret Lepine? s motives differently and apiece claim that they hand over the answer to the question everyone is asking, Why did Lepine do what he did? I believe that a psychologist has the best reasoning for Lepine? s behavior. One in ? ve women have been or will be sexually abused and one in four have been or will be physically abused. From an anthropological perspective, the culture that Marc Lepine grew up in plays a signi? ant role in ? nding out the reasons behind what he did. Growing up, Lepine was always domineering with women and had dif? culty establishing close relationships with them. These factors in Lepine? s life in? uence his actions in 1989 when he killed many women in the school. Lepine? s inability to establish relationships with women caused him to feel frustrated. Clearly, Lepine did not chouse what to do with his frustration, so he dealt with it the only way he knew possible. An new(prenominal) explanation for Marc Lepine? s behavior is the media. In our culture, the media plays a very important role in our lives and in? ences the decisions that humans make. Movies tend to glamorize violence towards women and advertisements regularly use women as sex objects to sell things. This cruelty to women is seen everywher e we go, and it causes humans to think that it is okay. In? uences analogous this from the media concerning violence towards women make Lepine feel that his assault was justi? able. From an anthropological point of view, Marc Lepine killed many women at the Ecole Polytechnique because of his past with women, and the media making it seem that violence towards women is justi? ble. Mass killers all have very similar characteristics, for example, they are frequently loners with few friends. From a sociological perspective, the way in which Marc Lepine interacts with another(prenominal)s can be compared to cases dealing with the same type of crime. It is often seen that murderers who go on killing sprees similar to what Lepine did, will appear calm on the out side. However, inside they are tormented by the lack of halt they have in their lives. This need for control leads people like Lepine to commit crimes such as mass shootings.Factors such as past life experiences scratch a pers on greatly on the inside and may have played an important role in wherefore Lepine did what he did. It is noticed that men like Lepine who victimize women in this way tend to have dif? culty dealing with their emotions and in turn take out their anger in a proscribe way. It has been found that mass murderers tend to be the outcasts. They are usually loners with few friends and tend to blame others for their perceived lack of respect, freedom and high society. Lepine had lived in an apartment with a friend that he had known since childhood and had dif? ulty creating new, lasting relationships with others-especially with women. As well, Lepine claimed to the women that, They were the type of people who had ruined his life. This blame that Lepine puts on women shows a direct relation to other murderers who have committed the same type of crime. From a sociological view, it is noticed that there are similarities between what Marc Lepine did and the crimes of other murderers and the re are common factors that set out a person to kill other human beings. These factors consist of having few friends, physical and/or sexual abuse as a child, family trouble, or other past life experiences. To ? nd out the reasons behind why an individual will commit such a horrible crime, past life experiences mustiness be taken into account. From a psychological perspective, Marc Lepine? s actions were a direct re? ection of his eyeshots, feelings and past. Lepine had always felt like a loner and an outcast. When he essay to join the Canadian Armed Forces he was turned down because his personality was considered unsuitable. This rejection only added to Marc? s feeling of not being good enough and made him feel like he was not accepted in society. When faced with dif? ult situations in his life, Marc showed a tendency to violent behavior. Because he did not know how to deal with the emotions he was feeling inside, he used weapons as an outlet for his problems. The fascination th at Lepine had with guns from an early age, and the fact that he spent time hunting at his Uncle? s farm proves that he would be capable of a mass shooting. Another reason for Lepine? s actions is the way he grew up. Lepine and his mother were both regularly beaten by his father. As well, his father continually expressed his belief that women are inferior to men.Clearly Lepine? s father is an important factor in why Lepine killed many women in the Montreal school in 1989. Lepine? s father did not show any respect towards women, and since that is what Marc saw every day of his life, he thought it was right, or normal. To a psychologist, Lepine? s childhood played an important role in the type of person that he grew up to be. He did not know how to deal with the emotions he was feeling and so he took out his anger on the women of Ecole Polytechnique. In conclusion, each of the social sciences claim that their perception of Lepine? motives are the do one. I believe that each of the ex perts have valid points and any of them could be the reason Lepine shot and killed many women at a school in Montreal in 1989 before turning the gun onto himself. However, I do believe that the psychological perspective has the strongest points. It is our past experiences that shape us into the person we are. Lepine committed the crime he did because of his thoughts and feelings which turned violent from the regular beatings him and his mother had received from his father.Growing up with his father who had no respect for women, made Lepine think that violence towards women was justi? able. As well, Lepine had few friends and was considered a loner. He was not able to join the Canadian Armed Forces, which just added to his sense that he was not good enough. All these factors built up in Lepine? s life when ? nally he could not hold it in any long and he snapped. The blame that he put on women for his lack of companionship resulted in the mass shooting. After he realized what he had d one, the guilt was immense, so he turned the gun on himself and pulled the trigger.

Manging Time as an Adult Learner Essay

Being able to manage time as an crowing is sometimes very difficult. Learning how to defeat this speed bump is truly easier than it looks. in that respect be many examples of engageing, each with their own expediencys and disadvantages. The following essay will show you the simple ways of making tuition easier and more fun for adult students. Motivation is generally defined as the force that compels us to fareion (Scuderi, Royale 2012). Finding the motivation to learn is hard for some(prenominal) students. There are several ways to get motivated to learn. The first step for a student is to master their motivation.To accomplish this you create a vision of who you want to be, and whence blend in into that picture as if it were already true (Chandler, Steve 2001). The problem with self motivation is that it is directly affected by age, marital status, and many other factors. For example, a adept adult could have trouble focusing on work due to thoughts of weekend activities where as a married adult may be centre on family time. Motivation is very important in everyday life. There are 6 different founts of motivation that basis be used by adult students.The first type incentive is when a person is expecting to gain some type of reward in exchange for their accomplished goals (Scuderi et al. , 2012). The second type is fear and is often used when the incentive fails to work (Scuderi et al. , 2012). The third, achievement, goes along with human nature, because wad are driven to achieve goals and be the surpass at what they do (Scuderi et al. , 2012). Growth is the fourth type and is defined by the need to improve and expand knowledge (Scuderi et al. , 2012). The fifth type of motivation is world power. tally to Scuderi (2012) the motivation of power can either take the form of a desire for autonomy or other desire to control others around us (para. 7). The sixth type of motivation is social. This type is used by persons desire to be accepted by a spe cific peer group or to relate to people in their sphere of influence (Scuderi et al. , 2012). Knowing the types of motivation is important to learning, however, now it is up to the individual person to choose what type works for them. To find show up what type to use is based on the social status of the person.For example, a single adult would use a different type of motivation than a married adult. Age and life experience would also be a part of the way an adult learner motivates themselves. No one can discover an adult how to motivate themselves, that is something they have to figure out themselves. The next step in preparing for college as an adult is figuring out what look of learning to use. According to Blackett & Weiss (2011) A learning style can be defined as how you take in information, process it, and learn it (ch. 3). The next thing to do is detect the different types of learning.The first and most common learning style is optical. Around 40% of all learners are visua l learners (Blackett, K. & Weiss, P. 2011). If a student is a visual learner, they are likely to watch videos, look at pictures or graphs, even watch the body language of the instructor (Blackett & Weiss et al. , 2011). The next type of learning is the audile learner, this covers about 30% of all learners (Blackett & Weiss et al. , 2011). These students learn best by listening to lectures or verbal directions as well (Blackett & Weiss et al. , 2011).A helpful tip for students that learn by listening is to bring an audio recorder to air division. The last type of learning is the kinetic/tactile and covers around 15% of all learners (Blackett & Weiss et al. , 2011). These types of students learn best by hands-on work or physical activity (Blackett & Weiss et al. , 2011). A few ways to prepare for class with this type of learning is to do your appellation more than once or work on one subject at a time (Blackett & Weiss et al. , 2011). Since the types of learning have been discovere d, there has to be a way to ind which one works best for the individual student. Do not worry there is a way to find out by fetching a simple test. Upon completion of the test, the student should know what kind of learning style fits them best (Blackett & Weiss et al. , 2011). It is possible to have more than one learning style too. No matter what style of learning students use these styles can change based on your personality and environment. If a student still has trouble learning then the student should turn to a tutor (Blackett & Weiss et al. , 2011).Now that we have learned the different types of motivation and learning, it is time to learn some tips to help as an adult learner. As Xponents. com (2012) explained Adult learners are different from their younger counterparts. They prefer to be self directed, they have accumulated a broader spectrum of life and work experience, they are goal and relevancy oriented, and they have a greater sense of immediacy than the typical high s chool graduate. (para. 2) One of the tips that can help adult learners is to give away time steering. Making personal time to study is very important (xponents. om, 2012). A student should always treat their study time like it is class time (xponents. com, 2012). In modern times, if a person is considered a multitasker more than likely that individual is looked up to. However, multitasking as an adult student can get out important information or even getting things mixed up (xponents. com, 2012). The next tip that can help you is to teach what you have learned to other person. It is helpful because it translates information into the persons own words and gauges others interpretation of what you have presented (xponents. com, 2012).Lastly, always look to keep learning and trying new things. A persons brain is like a muscle, if it is not worked out enough then it can become weak (xponents. com, 2012). Students should always look to better themselves. The last good turn of advice this paper will give the adult student is how to take college as a military service member. The kind of life style soldier students cash in ones chips can sack up it hard to be successful. While in the military, a student can pursue a degree or professional authentication while at home, at sea, or even from a remote duty station (Military Advantage, Inc. 1999).Most of the time that soldiers are taking college courses, it will be online learning. Here are some tips to set a soldier up for success. The courses can be given by internet, video, audio, or print. So they need to make sure to test the components needed before the class starts (Military Advantage, Inc. 1999). Preparing for the class can be difficult. Single or married a soldier should talk to their roomy about certain quite times in order to complete the assigned work (Military Advantage, Inc. 1999).When the soldier is in a virtual classroom, they should still act like it is a real class room (Military Advantage, Inc. 99 9). The last thing is to be sure to get the course materials in advance (Military Advantage, Inc. 1999). Time management is a must for a soldier student. Married or single, the soldier needs to set up a regular study schedule that includes breaks (Military Advantage, Inc. 1999). on the nose because the soldier is taking online classes does not mean they cannot get tutoring, so do not try to learn everything alone (Military Advantage, Inc. 1999). If the student happens to be married then make plans with the spouse to take over some the chores around the house (Military Advantage, Inc. 999). Set aside some time on the weekend to spend with the kids or spouse, and plan ahead so there is no last minute cramming (Military Advantage, Inc. 1999).The following paper was written to inform adult students on how easy it can be to go to school for the first time, or even go back and finish. The person reading this should only take the information as a guideline and remember there is nothing wr ong with asking other students or teachers for help. School can be fun if the person takes full advantage of the many ways to learn.

Borders in Our Minds Essay

Since the presidency under James Polk in 1844, many American citizens have, in one form or another, been in conflict with our neighbors to the south the masses of Mexico. In the 19th century, however, those conflicts revolved mainly around ownership of land in what are now southwest regions of the United States (Scheffler, 2011). In modern society, American indifference toward Mexican immigrants exists in many other forms and laughers a significant role in efforts to control Mexican natives entering the United States.It is my intention to get down to light various circumstances by which intolerance to Mexican immigrants and Mexican-Americans whitethorn have evolved. Such attempt will be made through initiation of some of the various forms of bias currently in existence application of the generalization process as it applies to development of stereotypes consideration of societal and cultural perspectives and how they may have precipitated non-acceptance of the Mexican immigrant into American society and reflection on the roles in which Mexican immigrants have been placed that perpetuate stereotypes from an stinting perspective.Finally, I will close up by offering insight into that which I have derived from compilation of this paper from the perspective of one studying general semantics as part of an undergraduate programme at Alverno College. This conclusion will include proposal for further consideration of the topic offered to the audience for which this paper is intended. The Basics of Bias Since 2000, the Hispanic population in the United States has grown from 35. 3 million (U. S. Census Bureau, 2000) to 50.3 million (U. S. Census Bureau, 2010). This segment of the population has realized significant growth making therefore a large component of all American residents. One would tend to believe that given this growth, Mexicans would be spoted less as aliens and more as American citizens. In most instances, however, they are not considered the latte r. They are considered different and in the past five years sociologists and civil rights attorneys have revealed many of the elements that play a role in the perpetuation of the bias numerous Americans hold toward Mexican immigrants.They are viewed as disloyal . . . and refuse to assimilate (Villareal, 2006) is one view of a computed axial tomography attorney who has spent many years defending minorities through legal activism (pg. 1). Villareal (2006) furthers his argument against American bias toward Mexican Americans by stating that Mexican Americans will address in that dream and in that society only if they dream in English (pg. 1). These biases obviously exist, but how they perhaps developed and why they conceivably concord is the subject bet to follow.From Neighbor to Nuisance The Power of Abstraction Objectivity and multi-perspective thinking is typically the product of the constant interplay of higher-level and lower-level abstractions (Hayakawa, 1990). It is the tende ncy to labor only at higher-levels of abstraction where one is inclined to stereotype. This is primarily due to the deduction that high-level abstraction is comprised of vagueness and generalities and it is this indistinct thinking that leads to standardized conceptions of common members of a group.These theories of high-level abstraction could very well account for bias against immigrants ground upon linguistic differentials which reveal the tendency of individuals to stereotype or apply prejudice based upon language barriers. match to Nelson (2009), linguistic bias mediates the extent to which people maintain stereotypic expectancies in the face of disconfirming information (p. 499). Nelson predicates this concept upon studies of linguistic differences and how they produce negative behaviors. He describes this linguistic bias effect (p. 499) as existing at higher-levels of abstraction.While his research was done using Italian-Americans as test subjects, the linguistic bias gues s assesses language barriers in a general sense and can account for negative predisposition toward Mexican immigrants based upon their unique dialect and possible inability to master language in a sense that individuals can assimilate as indigenous to the United States. The Societal and Cultural Gap A stamp of superiority as a people is likely a major contributor to American bias toward Mexican immigrants highly distinct cultural attributes play a key role in this arena.In his in-depth studies and published works on cultural differences, Geert Hofstede (1984) reveals that Americans see their own culture as very individualistic and this individualism is interpreted as a major contributor to the greatness of the United States (p. 150). Individualist cultures have great tendency to protect that which they feel entitlement to and own a low desire to share. The United States is also a country very low on Hofstedes scale measuring power keep which indicates a desire for a stable cultu ral surroundings where low power distance is associated with highly individualistic cultures (p.164).Based upon Hofstedes research as it refers to the cultural gap between Americans and Mexican immigrants, it can be inferred that intolerance toward Mexican immigrants has, in part, evolved from an inability of Americans to accept cultural differences ignorance to a culture that is based upon close, long-term commitment and shared responsibility rather than individualistic goals and a desire to maintain a cultural environment of which they are familiaran environment which they may view as threatened by change.In furthering the position of cultural disparity and its contribution to the intolerance of Mexican immigrants, various studies of ethnicity have yielded glib explanation as to why many Americans have difficulty in the acceptance of Mexican immigrants into their native land. As is noted by Portes (1985), Studies of ethnicity typically pop out by noting the persistence of dist inct cultural traits among groups formed by immigration . . . this situation can only be explained from an assimilation perspective, by the insufficient distribution of the culture of the core to peripheral groups (p.24).This perspective reiterates the strong role played by cultural disparity in fostering intolerance of immigrants. Economic Pigeon-Holing any(prenominal) view Mexican immigrants as important only to a specific segment of the U. S. labor market and therefore, fail to see their role anywhere beyond this realm. It has become difficult for Mexican immigrants to transcend these barriers as Portes (1985) describes that they have formed, each in their time, the mainstay of a segmented labor market . . . they constitute an critical component of the economic structure (p. 25).He strengthens this argument by stating that Granting such groups admittance into the core society on the basis of merit would jeopardize their good to employers and to the entire dominant group (p. 2 5). From this vantage point, it would be difficult for any one person to gain acceptance into a larger group if the economic success of that group were dependent upon that person remaining in one, very specific role. Given this, it is not difficult to understand the reasons why many Americans view Mexican immigrants as migrant workers, laborers, or maidsbefitting of only a specific segment of the U.S. labor force. It is conceivable that this is not because they are unable to get going beyond these stereotypes, but because they are unwilling to do so as it would upset their perception of an sentimentl economic structure. Discussion Investigation of the subject matter herein along with subsequent authorship of this paper has for me served as a catalyst toward multi-perspective understanding of current issues that impact the world from historical, social, political, and economic perspectives.I am now of the strong belief that effective communication is highly dependent upon successfu l integration of multicultural perspectives and diverse social perspectives. The ability to present an idea from multiple perspectives has also provided me an awareness of my ethical obligation as a communicator, that is, to inform without bias. It is difficult to argue that stereotypes precipitated by social, cultural, and economic perspectives exist as they pertain to Mexican immigrants in the United States. Thoughtful reflection upon the evolution of bias and stereotype can bring about greater understanding.To deny that diversity exists deep down our borders is to deny change. To attempt to keep that diversity out is to deny oneself the ability to live spherically and draw from cultural experiences that could serve to broaden perspective and intellect. A by-product of this dissertation is offered in the form of a challenge to those individuals who may be unaware of the levels of abstraction within which they operate. Heightened awareness of the levels of abstraction from which o ne functions twain verbally and cerebrally can produce deeper understanding and subsequently the ability to understand and be understood.This may very well serve to lessen villainy and perhaps ultimately lead to the deterioration of intolerance to build a more peaceful society. References Elissa, G. (2001, August 11). Man Charged in Beatings Is Said to make up Used Racial Slurs. New York Times. p. 6. Retrieved from EBSCOhost. Guitierrez, D. G. (1995). Mexican Americans, Mexican Immigrants, and the Politics of Ethnicity. Berkeley, CA California Press.Retrieved March 23, 2011, from http//books. google. com/ books? hl=en&lr=&id=Had4W9odLX0C&oi=fnd&pg=PR11&dq=Mexican+immigrants& ots=Xb7xBvWz7o&sig=FRbC5aio9PLGrh14YK8pNrmEMnYv=twopage&q&f=false. Hayakawa, S. I. (1990). lyric poem in Thought and Action. (5th ed. ). Boston, MA Thomson Wadsworth.Hofstede, G. (1984). Cultures Consequences. Newbury Park, CA SAGE Publications. Nelson, T. (2009). Handbook of prejudice, stereotyping, and dis crimination. Psychology Press, New York, N. Y. Retrieved March 21, 2011, from http//books. google. com/books? id=J1qeQ T4bkX0C&pg=PA499&lpg=PA499&dq=abstraction+and+prejudice&sourc.

Creative Product Promotion Describe the Promotional Mix

(a) Describe the advancemental mix used by deuce selected organisations for a selected harvest-time/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the worlds leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly four hund passing brands. www. coca-cola. co. uk/about-us/introducing-our-business. html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacobs Pharmacy in Atlanta, Georgia and these days Coca-Cola is the worlds virtually favourite and most profitable drink from 1886.PROMOTIONAL MIX Advertising Coca-Cola uses one of the most modern and popular advertizement. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not al flairs look that way as Coca-Cola advertising shaped him like that. They use contrary types of advertising such as * Print ads * Radio * Television * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures Personal selling Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. t does use personal selling. The sale officers contact the owners and sell their products directly to owners. Sales onward motion Sale promotion is very important because it can inspection and repair to increase sales in a competitive market and thus, increase profits also it will help to sell all the existing stocks and there atomic number 18 many more(prenominal) advantages but not only for the company because consumers gets the product at a cheaper rate. The variant types of sale promotions that Coca-Cola usesAssociated essay Corporate Product Or Service CommunicationsBuy one get one free long time ago Coca-Cola used pervert 2L get 1L free and they found that this is not as effective as vitiate one get one free therefore from now on they are us ing this technique. Media Coca-Cola always used this technique as it was most popular and profitable at the same time. To explain what is media it is a special commandment or message that can be found on the back of the cap and they used two divergent methods for that. First was more profitable way which was putting there codes and you had to send message or call a number shown to enter a lucky draw with various prizes.Second was putting messages on back of the cap where you could win another bottle of Coke instantly. Last but not least they used Joint Promotion this is getting more and more popular. Coke is having a promotion from McDonalds, Dominos, KFC, Burger King and many other places, because for example Dominos might have a special offer when you buy a pizza you get a bottle of coke free. everyday traffic The Coca-Cola has come up with a great exoteric relations think to use social media like Twitter and Facebook to convey their views on the environment and the actio ns they are taking.With campaigns like the Polar Bear campaign they started to integrate social media into their public relations. Also Coca-Cola reduced the percent of plastic in product bottling and made bottles recyclable. Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.Corporate image Coca-Cola has a good corporate image although they had problems with the mental object of the coca-cola as it was containing a stripe of sugar, caramel color, caffeine and it made it very addictive therefore Coca-cola had to reduce amounts of bad ingredients. As you can see from this chart it shows eatable information and GDA of 500ml of Coca-Cola it clearly shows that 1L of Coca-cola would exceed GDA of sugar if consumed i n one day. Corporate image may also be considered as the sixth aspect of promotion mix.The Image of an organization is a crucial point in market. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Sponsorship is close totimes added as an seventh aspect. Direct Marketing Coca-Cola does not use direct marketing techniques although they could consider using direct marketing techniques such as mobile messaging, email, interactive consumer websites, fliers and outdoor advertisingSponsorship Coca-Cola is proud to have a long history of sponsoring major events such as American Idol, NBA and even more London Olympics Games, not even they get a good advertising from those events but moreover they are even making profit, and what is better than getting advertising for free. McDonalds Happy Meal Advertising they advertise diffrent times of the day, they also put toys in gifted mea l that is related to popular movies. Happy meal comes in the box hat has games and colorful images and even more they even have a website that is represented in happy meal and animation around it. Coorparate image McDonalds had bad coorparate images until they started to recycle bags and they also added healthy menu, happy meals over time is increasing its demand as kids likes to get a toy with their meal and also its a good choice of meal. Direct Marketing McDonalds uses direct marketing through the parents to the children to sell happy meal, also they sell it via drive-through by offering Happy Meal.Personal selling McDonalds uses personal selling and staff which are appointed for personal selling they are the one who perform the activities regarding selling up of goods to customers and almost every time if you order something one of the staff members will ask you do you want fries or drink with that and if someone comes with the kid they will offer happy meal for them. Sales promotion McDonalds uses sales promotion through organizing various contests, programs, functions and promoting different choice of products in the happy meal.Also they uses their happy meal box to advertise latest movies and a lot of different events that children finds it attractive. Sponsorship No one expected, but 2012 McDonalds was the biggest sponsorship for London Olympics Games and from my view of point that was a very smart move, because they made a lot of profit out of it, because they was selling their fast-food during Olympics and moreover they had so ofttimes advertising that just increased their market share and even improved their corporate image.Publicly and public relationship yes they have healthy opton adn they are part of the olympics Public relations McDonalds are improving their public relations over the years and their Happy Meal is favourite choice for the kids. To improve their public relations McDonalds have created their Facebook and Twitter pages also they setup and YouTube channel to keep the customers updated with the latest products and promotions. Recommendations McDonaldsIn my opinion McDonalds should still try to improve their corporate image, because they had a lot of bad stories about their business that their food contains bad ingredients that are dangerous for your health so in order to do that they could decrease fat content and try to add more healthy options in their menu. Another good recommendation would be more choises in happy meal such as different burgers or drinks. All in all McDonalds is a strong brand and these recommendations would not affect them a lot, but still too tap profit and customer satisfaction they must follow every single smart recommendation possible.Coca-Cola Coca-Cola had a lot of bad stories in past and a lot of them has to do with business ethics and not being environmentally friendly therefore they made their corporate image bad for a while, and some people still remember those things. I n order to improve their corporate image Coca-Cola should try to be more energy efficient, recycle more of their products, direct more events and charities, create new products and keep their products at competitive price. All in all coke is most popular soft drink in the world and it going to stay for a long time if they keep doing good job.

A study into the discourses present in schools

This paper give be a theoretically based survey into the dis run of the instruction organisation and its handiness by a peculiar demographic of students in the instruction system. The purposes of this paper are to derive an stop of the function that dis manakins fun in schools, to mark the links amid discourse, lingual discourse and individuality, to foreground the societal right issues that arise when some students eject non approach the course of think everyplace and to apprize pole uping and opposing statements for a alteration in lingual codes in the school surround.In this paper, when adverting the term discourse , I will mention to the definition apply by grand ( 1990 ) a socially accepted association among ways of utilizing linguistic talk, of conceit, feeling, believing, valuing, and of moving that can be employ to place oneself as a member of a socially pregnant free radical or social web , or to signal ( that one is playing ) a socially meaningful role . ( p. 143 )It will go clear during this paper that discourse is non modestly the words one uses, or the phrases that are understood by peculiar groups. It is the rattling make-up of what individuality is.Classroom discourse is an of resultation country of survey because it is the medium by which information from the egresss is transferred from the course of news report, schools and instructors to the students. It is besides of personal involvement delinquent to experiences of learning at an interior metropolis school, whose population consisted of an above national norm of students from households from a low socioeconomic country of the state, with the bulk of students entitled to loosen school repasts. From duologues with these students ( both separately and collaboratively in the schoolroom context ) , I realised that there was a distinguishable contrast in the discourse used by both social occasionies. Occasionally inquiries arose from students that were finally a palingenesis of a statement already expressed by myself. This facet of revoicing will be scrutinised, and its sizeableness to classroom discourse emphasised in this piece of work. Further inquiries originating from this experience related to the entree these students had to the course of study being taught to them. It was pertinent that the repeat by the students showed a deficiency of apprehension of the linguistic communication used instead than of the value of the content being taught. Was the discourse of the course of study an obstruction to the encyclopedism of these students? Surely if the student can non understand the instructor ( and either bit if the instructor can non understand the student ) , larning must be impeded. It is my purpose to give out these battles and understand the links between discourse, individuality and cultural capital of this peculiar demographic of student, the discourse of schools, and the importance of these differences.At the foundation of the apprehension of the discourse of a peculiar individual or group of people, is its links to their distinguishing individuality. Harmonizing to Gee ( 1991, in Mitchell and Weiler, p. 1 ) , discourse encompasses the garb one wears, instructions on how to move, how to talk and winning on specified recognizable functions. It is hence more than than except the idiom one uses, it is all that is used to make an individuality, an identity kit as ably put by Gee. The functions that one is given are tied to the environment in which they are present, for illustration locally the functions assigned to a instructor when they are in the school environment. A instructor will be trained to act, talk, act, think and even frock in a specific manner because that is what the environment demands, differences in these behaviors would foreground non-conformity toward the societal environment, and basically the discourse itself. Similarly, one could propose that kids, harmonizing to their societa l groups will utilize a peculiar discourse that relates to that peculiar group ( Bernstein, 1962, p. 33 ) .Identity is per se linked to linguistic communication, as explained by Barker and GalasiAski ( 2001, p. 28 ) as a merchandise of civilization to which linguistic communication is cardinal . They besides attempt to help the apprehension of how of import the construct of individuality is to the sense of affinity shared by peculiar groups, such(prenominal) as students. They describe individuality as an thought of belonging or associating to a group of people with which one can place emotionally ( p. 28 ) . This thought is developed by Marshall ( 1990, in Ball, 1990, p. 14 ) when explicating Foucault s doctrine of the subject , intending both being tied to person else by correspond and dependance, and being tied to one s ain individuality by a scruples or self-knowledge. Another of import facet that will be explicated is the importance of linguistic communication as a tool to determine a position social structure and the barriers that this causes to taking alternate attacks to educating. As highlighted by Gee ( ibid. , p. 2 ) , closely of import to talk about is the manner power is distributed, specifically in a hierarchal nature. This position suggests that disputing the discourse could be viewed as a challenge to the school bureaucratism.Discourses, Compatibility and Access to EducationI deport briefly outlined the two discourses that are of involvement, to progress this probe it would be relevant to analyze and explain the relationship between the two in a school environment, and finally, if they are compatible. To understand if these two discourses are compatible it is of import to understand some cardinal issues such as entree to peculiar codes of linguistic communication ( Bernstein, 1962 ) , cultural capital ( Rothstein, 2004, p.19 ) and issues of individuality and willingness to accommodate ( Bernstein, 1958 ) .The course of study and schools in general have a peculiar computer code of linguistic communication. Wittgenstein ( 2001, p. 6 ) metaphorically describes words as tools in a tool chest, explicating that merely as a cock or gum may hold different maps, so excessively words may hold assorted utilizations depending upon the context. Hymes and Gumperz ( 1971 in Bernstein, 1971, p. 145 ) conceptualise codification as the rule which regulates the choice and organisation of speech events. Auer ( 1998, p. 38 ) explains the codification of linguistic communication as a instrument of transduction between purposes and vocalizations, and so between vocalizations and readings. This is further developed by Littlejohn explicating linguistic communication codification as a set of forming rules behind the linguistic communication employed by members of a societal group ( 2002, p.A 178 ) .Two types of lingual codification are identified elaborated and curb ( Bernstein, 1962, p. 32 ) . Basically the difference between the two is based on the trouble of anticipation ( Hymes and Gumperz, 1971, in Bernstein, 1971, p. 145 ) and the scope of options available in the vocabulary ( Bernstein, 1962, p. 32 ) , where they are inversely relative.Elaborated codification is defined as holding an extended scope of options and hence the predictability of the vocabulary is low. An slender codification facilitates the building and exchange of individuated symbols. The verbal cooking map associated with this codification promotes a higher degree of structural administration and lexicon choice with regard to a restricted codification . The readying and bringing of relatively expressed importation is the major intent of the codification ( p. 33 )Conversely restricted codification although differing harmonizing to the societal scene, its vocabulary will be drawn from a sparse scope. The conditions for development of this codification varies but in general is based on a common set of closely shared designations, self-consciously held by the members, where immediateness of the relationship is stressed. ( p. 32 )Peer groups of kids and striplings are premier illustrations of the demographic that use this organized construction and specific vocabulary choice. It could be argued that these groups prefer the usage of this codification because of the societal facet of their relationships. Bernstein notes the possibility that restricted codification facilitates the building and exchange of societal symbols. ( 1962, p. 33 )Of peculiar involvement are pupils from the lower categories, payable to the manner in which they are raised and live their lives, it is thought that they have less entree to the discourse of instruction. Harmonizing to Rothstein ( 2004 ) those from the lower categories are read to in premature childhood less frequently than those who have educated parents, and those who are read to, are non as challenged with the originative inquiries. This takes in a lower acquaintance w ith words, impacting upon archeozoic skill upon school entry, irrespective of the natural ability of the kid to larn ( p. 19 ) . Children and striplings from lower socio-economic backgrounds are premier illustrations of users of restricted codification, just as detailed codification is more expressed in significance, it is a better order of communicating when trying to supply accounts when there is no old cognition, so more comprehensive accounts can be delivered ( p.34 ) , a state of affairs which reflects favorably to a school environment where students are having the bulk of information for the first clip. As instruction is arguably more appropriately delivered in detailed codification, the consequence is the outgrowth of the discourse job. To back up this Bernstein ( 1962 ) explains that elaborative codification is universalistic with mention to its significance with regard to its theoretical account, i.e. it summarises general societal agencies and terminals. ( p. 33 ) an d hence merely some people have entree to the codification and to the possible universalistic feature of its significances. ( p. 34 ) . Contrarily, restricted codification is particularistic with mention to its significance with regard to its theoretical account, i.e. it summarises local societal agencies and terminals. ( p. 33 ) therefore all people have entree to the codification and to its local condensed significances ( p. 34 ) .As non all people have entree to elaborative codification, pupils when at school can hold different experiences in footings of the development of their cultural capital ( Hymes and Gumperz, 1971, in Berstein, 1971, p. 143-144 ) a position back up by Rothstein s account of the attainment spread ( Rothstein, 2004, p. 20 ) . Hymes and Gumperz explain that harmonizing to how undefended a kid is to the discourse of instruction, they will see a relative sum of symbolic and societal development ( ibid. ) . Both of these statements are supported by Goul d ( 1965 ) , who adds that a restricted codification should non be devalued, as it has the power to unify the user to fellow societal group members and the community a wind besides stressed by Bernstein ( 1962, p. 36 ) furthermore a alteration of codification alters the cardinal elements of what constructs their societal individuality and world. This statement means that educational establishments in a unstable society carry within themselves estranging inclinations. ( cited in Bernstein, 1971, p. 136-137 ) .When a member of society is non included in such of import facets of societal life, such as reading, particularly when it is their right to be so, it raises the issue of societal judge which is defined by Rawls ( 1971 ) the primary topic of justness is the basic construction of society, or more precisely, the manner in which the major societal establishments distribute cardinal rights and responsibilities and find the division of advantages from societal cooperation. ( p. 7 )Analyzing this definition of societal justness leads me to oppugn if all schools are so administering the cardinal right of instruction reasonably, and is sufficient advantage provided to those who have inferior entree to the discourse of instruction? social justness is undeniably an of import public issue in the context of the United Kingdom and England. Tomlinson ( 2005, p. 153 ) evidences this observing the confidence of the Prime Minister in 1997, Tony Blair, plighting that The new(a) Labour authorities came to power confirming a committedness to societal justness and to instruction as a means to make a socially merely society. He besides notes the Prime Minister pulling upon links with societal development, promoting states to be unfastened to difference in 1999 ( ibid. ) .If societal justness in the schoolroom is to be achieved, and if it presently is non due to the impression of the course of study being un ready to hand(predicate) because of the discourse used, shou ld the thought of alteration of lingual codification in the schoolroom be entertained? Keeping in head that linguistic communication is an intrinsic portion of individuality, the effects of enforcing a alteration to something every bit personal as an individuality should be carefully examined before being implemented. Bernstein ( 1958 ) intimates that the lower person s societal strata, the greater opposition they will demo to formal instruction and acquisition, including that this is really a map of the group. His literature besides explains the method of opposition that is likely to be displayed, including, critical jobs of subject, non-acceptance of the values of the instructor, the disaster to develop and experience the demand for an extended vocabulary and a penchant for a descriptive instead than an analytical cognitive procedure ( p. 160 ) . As antecedently evidenced the peculiar demographic of student are united due to the discourse they use, combine with this a united nega tive temperament towards schooling and it can be understood that willingness to talk about displacement from this demographic may be really low.If this scheme has defects, should the inquiry of lingual alteration to the course of study be raised? It seems pertinent that if every bit mentioned all have entree to a restricted lingual codification, and non all have entree to an detailed codification, that a restricted codification is the ideal lingua for learning. Complications with this posit are nevertheless instantly obvious, notably the impact on the quality of the topic cognition being transferred to the student, and the power battle that may ensue in utilizing an inferior strand of linguistic communication. Sing the quality of the teaching method, is it right to suggest for illustration, that in mathematics the word whole number which is rich and really specific in significance, elaborate in codification, be sacrificed for the possibly more accessible figure, from a restricted co dification? One could anticipate benefits in pupil attending, and it could be argued that a hapless apprehension is better than no apprehension at all.Harmonizing to Foucault s rule of discontinuity ( Foucault, 1982, cited in Ball, 1990, p. 2 ) We must do allowance for the complex and unstable powers whereby discourse can be both an instrument and an consequence of power, but besides a hinderance, a stumbling block, a point of opposition and a starting point of an opposing scheme. To develop this, parallels to Auer s account of power when utilizing foreign linguistic communications in other states can be drawn. If a restricted codification is thought of as a foreign minority linguistic communication and the elaborative codification is thought of as the local linguistic communication, a clear power construction can be established. it may be said that in a minority linguistic communication context, the minority linguistic communication is the linguistic communication of entry and t he bulk linguistic communication that of power. This macro-sociological power so infiltrates the colloquial exchange such that a talker who uses the power linguistic communication ( the bulk linguistic communication ) besides exerts synergetic power over his or her co-participant ( s ) . ( Auer, 1998, p. 236 )Ball ( 1990 ) describes educational establishments as topographic points which control how discourse is distributed and the entree that persons have to the assorted discourses ( p. 3 ) . The thought of control clearly displays the power that schools have one would assume that schools would waver to destruct the barriers that discourse present to forestall the loss of high quality over their students.Hymes and Gumperz ( 1971 ) confirm that there is a discontinuity in footings of discourses that kids from lower socio-economic backgrounds face ( in Bernstein, 1971, p. 144 ) . There is an statement that a kid learns how to be educated by engagement, therefore larning to distingu ish between discourses. The kid learns which is appropriate for each societal scene, larning how to believe and move and in consequence larning how to go a pupil ( Hicks, 1996, p. one hundred five Gee, 1990, p. 87 Wertsch, 1991 in Miller, 1992, p. 65 ) . This is farther grounds to propose that the posit has mistakes.Revoicing is a technique used by instructors which harmonizing to OConnor and Michaels ( Hicks, 1996 ) is a peculiar sort of reuttering ( self-generated or written ) of a pupil s part by another participant in the treatment. ( p. 71 )Combinations of both restricted and elaborated codification are evidenced in illustration ( 4 ) . Although the illustration is constructed, it is claimed to be a typical illustration of a schoolroom treatment. The instructor uses elaborated codification to reiterate and reenforce a statement made by the pupil, which is in restricted codification. This in consequence exposes the pupils in the schoolroom to both lingual codifications, t hereby leting all students listening entree to the treatment.( 4 ) Student Well, I think that Smith s work is truly non relevant here becauseshe merely looked at grownups.Teacher So you agree with Tom so, you re proposing that Smith isirrelevant to the linguistic communication acquisition of immature kids?Student Yeah.( p. 71 )Further digest of the literature reveals that uncertainnesss remain with this scheme nevertheless. OConnor and Michaels make clear that there can be an issue with student-teacher apprehension, ensuing in a dislocation in the effectiveness of the technique in the lesson, saying that If the instructor can non understand what the pupil is proposing in footings of the current undertaking, it will be really hard to integrate that part efficaciously, with or without the revoicing scheme. ( p. 97 )Another highlighted quandary is the desire for pupils to non experience patronised they understand that if students statements are invariably recognised but non linke d to the academic content, it can be a cause for the pupils to go defeated due to the arch nature of the responses. ( p. 97 )DecisionsThe purposes of this paper are to derive an apprehension of the function that discourses drama in schools, to recognize the links between discourse, linguistic communication and individuality, to foreground the societal justness issues that arise when some students can non entree the course of study and to suggest back uping and opposing statements for a alteration in lingual codifications in the school environment.It has been established utilizing the literature that that there are links between discourse and individuality and one of the cardinal facets of discourse is the manner one uses linguistic communication ( Gee, 1990 ) . Two types of lingual codifications are identified by Bernstein ( 1962 ) , restricted and elaborated, stand foring a lower and higher vocabulary complexness severally. It was established that some students, chiefly those from lower socio-economic backgrounds, do non hold entree to academic linguistic communication which is constructed utilizing an detailed codification, as highlighted by Gould ( 1965 ) and Hymes and Gumperz ( 1971 ) , which leads to issues of societal justness.In an effort to look into a possible solution to the jobs of discourse, an analysis of the literature by OConnor and Michaels ( Hicks, 1996 ) was held, proposing a alteration in discourse from one of the two parties. Although there were some obvious quandaries, viz. the feeling of a loss of power by schools, an apprehension of the revoicing technique used by some instructors intimated that it is sensible to propose that entree to the linguistic communication of schools could be improved without the usage of drastic steps.Further inquiries could be raised approximately predicted power battles that could break out should the balance held with the aid of the two discourses disappear, and about the effects that discourse has on pupil-t eacher dealingss. This is an of import issue as the teacher-pupil relationship has a critical impact on the behavior of students in the schoolroom. Harmonizing to Robertson ( 1985, p. 111 ) Wragg et Al. produced a brochure for usage on a instruction pattern which listed of import issues for students, one of which was personal relationships. One could oppugn if efforts to interrupt the discourse barriers would better these relationships.Possibly the most of import inquiry to reply is the consequence on the acquisition of the students, premises on this facet are made by OConnor and Michaels ( Hicks, 1996 ) stating, we assume here that each case of pupil engagement, fostered and scaffolded by the instructor, represents an chance for an increase of acquisition, nevertheless little. ( p. 64 )It is of import nevertheless that more research in this field takes topographic point it would be good to understand genuinely the troubles faced by both students and instructors due to the assort ed discourses present in the schoolroom. A greater apprehension of the schoolroom in footings of the lingual codifications used would profit teaching method and the instruction of the course of study because as evidenced in this piece of work, without lucidity in communicating some students do non hold entree to the course of study.Tim Brighouse in a treatment with Helen Gunter had emphasised the importance of entree and societal justness in instruction. Metaphorically he explained that, every kid has the right to carry off instruction but in order to rid of it they must foremost hold full entree to it, saying that Every kid has the right to reject Beethoven ( Gunter, 2010 ) .

Face Recognition Technology To Augment Security Measures At The Sporting Event Essay

Facial lore engineering refers to a data processor driven action that automatically identifies an individual from his or her digital image by a analogy of particular facial features in a facial database and in the live image ( slip experience, 2007). The engineering creates a template of heaps facial configurations, such as the lengths of their noses and the angles of their jaws. It thereby functions like the former(a) biometric technologies (e. g. sword lily s keepning) that use biological features for the purposes of realisation.According to Visionics, a manufacturer of compositors case fruition technology, this technology is opened of finding human faces anywhere in the field of view and at any distance, and it can interminably track them and crop them out of the scene, matching the face against a watch list (Kautzer). While iris scanning and other kinds of biometric technologies are known to be far more accurate than the face recognition technology, it is believed th at the latter would be more widely accepted because it is least intrusive.The technology also does non pray users to push, click, or insert anything into the organization. Moreover, companies using the face recognition technology do not require the generalization of anything except the new software application. The cameras in place as thoroughly as the pictures of their employees on single file are enough for companies that use the technology. Hence, face recognition technology is cheaper for organizations than the iris scanning, for instance, which requires reading setups.According to Frances Zelazney of Visionics, except another advantage of facial recognition technology as compared to the other biometric technologies is that unlike other biometrics, facial recognition provides for inherent human backup because we naturally recognize one another If the system goes down, someone can pull out an ID with a picture as backup, something you cant do with fingerprint devices (Ruthe rford, 2001). Unsurprisingly, facial recognition technology is known as the fastest growing biometric technology in our solar day.Law enforcement agencies and the host amaze been using the technology successfully for many years without the public being aware of it. In the year 1988, the Los Angeles County Sheriffs Department (Lakewood Division) began using composite sketches of suspects, as well as video images, in order to conduct searches on a database of digital facial shots. The department also has a motion-picture show database of sex offenders, and plans to find suspects on this database.Then there is the Gang Reporting Evaluation Tracking system that can be searched with the use of photos of suspects in order for law enforcement to circumvent false identification cards as well as information that has been presented by gang members (Jarvis). There are numerous coupled States embassies around the world that are already using the face recognition technology to keep crimin als from submission the country. The Israel-Palestine border control is similarly equipped with the technology to reduce crime across the border (Jarvis).IQ Biometrix, established in 2001, is a company providing help to thousands of law enforcement agencies around the world with the FACESTM, which is a modern software tool allowing for the creation and recreation of billions of facial images, as well as their encoding, cataloging and transmitting. The technology incorporates a facial composite tool that the FBI and the CIA also use. The United States Department of Defense, the U. S. Navy, and various local as well as state police agencies throw away similarly opted for this groundbreaking system of facial recognition (IQ Biometrix, 2004). tending(p) the importance of putting a name to a face, whether it is to solve crimes, protect the public, or to ensure aegis in jails, face recognition technology is proving itself to be of tremendous value. Sheriff Everett Rice along with the Pinellas County Sheriffs bureau in Florida employs the Viisage face recognition technology to positively identify and verify individuals. Some of these individuals have on the nose been recently arrested, while others are about to released. The face recognition technology is also of use with people that visit the courthouse.So far, the application of the technology has been successful, and users of the technology believe that it would have a greater preserve on crime control in the years to come (Facial Recognition, 2007). The United States Department of Defense, with its concentrate on on perfecting the face recognition technology to spot criminals at the borders of the nation, had been funding scientists research on the technology for more than decade. Private companies were similarly convinced that the face recognition technology could help dramatically in combating crime within the borders of the United States.Because of their belief, the marketing of the technology became widespread during the mid-1990s (Rutherford). Then came 9/11 the day that changed the guarantor concerns of the entire world in the matter of only a few hours. There was increase interest in face recognition technology following the terrorist attacks on the American soil. Although the Americans had viewed the face recognition technology with skepticism before the attacks, they became confident that widespread use of the new technology in security as well as public safety would help protect them from similar attacks in future.Indeed, the face recognition technology could play an important role in the pr incidention of tragedies. All the same, law enforcement agencies have discovered that in the areas covered by the new technology, no terrorist has ever been identified. What is more, despite the redoubling of efforts to create unspoilt face recognition systems after 9/11, the technology suffers from problems. The facial recognition technology faces a difficulty, for example, in th e recognition of the effects of aging.Digitally compared photos of individuals that had been taken eighteen months apart produced untrue rejections by the software application at least forty three percent of the time. Furthermore, it has been found that the technology is more successful when apply by casinos to identify cheaters in welfare offices and by drivers license bureaus, given the union of lighting and the use of the same cameras in these places (Jarvis OHarrow, 2001).Seeing that the face recognition technology is not fool proof, albeit useful and security experts have confirmed this it is best to use it at the sporting event only to augment security measures. The new technology can help security personnel at the sporting event to spot terrorists, for instance. However, face recognition technology should not be considered a substitution for traditional security measures by any means. What is more, this technology is easy to use, and security personnel would not have a d ifficult time installing and working through the system.Hence, the use of face recognition technology at the sporting event is definitely recommended as a boost to the traditional security measures. References Face Recognition System. (2007). Wikipedia. Retrieved 25 August 2007, from http//en. wikipedia. org/wiki/Facial_recognition_system. Facial Recognition in Action. (2007). Penton Media. Retrieved 25 August 2007, from http//govtsecurity. com/current/. Jarvis, A. ar Privacy Rights of Citizens Being Eroded Wholesale? Forensic Evidence.Retrieved 25 August 2007, from http//forensic-evidence. com/site/ID/facialrecog. html. Kautzer, C. Face Recognition technical schoolnology. ZMAG. Retrieved 25 August 2007, from http//www. zmag. org/ZMag/articles/march02kautzer. htm. OHarrow, R. (2001, August 1). Matching Faces With Mug Shots. Washington Post, p. A01. Rutherford, Emelie. (2001, July 17). Facial Recognition Tech Has People Pegged. CNN. Retrieved 25 August 2007, from http//www. cnn. com /2001/TECH/ptech/07/17/face. time. idg.