Strategic Management and Strategic Competitiveness Research Paper - 1

Strategic Management and Strategic fight - Research Paper ExampleHowever, in the past few years, the company has implemented antithetical changes in its rail line processes to offer its crossways. The top management of Amazon.com with the support of its founder Jeff Bezos, separated the trading platforms with on geographic grounds such that individual trading sites ar developed to offer the products and services for consumers of UK, USA, Canada, Japan, China, Germany, France, Italy and other countries. thither ar two main reasons for bringing such global change in its business operations. Firstly, Amazon.com targeted the particular proposition consumer needs for each geographical territory and aimed at catering the local customers through local platforms i.e. a decentralized platform. Secondly, the company managed to invest in the logistics and operations in different parts of the piece on local basis. This means that the company has established the local supply chain in diffe rent countries and the products are not shipped from its global warehouses to a customer in a particular country, sort of local orders are fulfilled through using local warehouses and logistics. Industrial Organization fabric and Resource based Model Industrial organization model reflects that the external environment of any business poses a large cast upon the earnings of an organization as compared to the internal environment of any business (Johnson, Scholes, & Whittington, 2008). Amazon.com initially opted a business of e-retailing the books and similar reading content material and kept polishing this product line. However, this product line false out to be a niche market for Amazon.com, as the companys earnings remained stuck because some(prenominal) other online book retailers saturated this market as well as the market itself lost its momentum and showed a declining phase. Realizing this phase at an early stage, the top management of Amazon.com decided to enter into new product lines while staying as an e-retailer. New product lines provided Amazon.com a better opportunity to penetrate into other industries rather quickly as well as earning above average returns because of having an already established supply chain. From the election based model perspective, the choices, which Amazon.com currently has, are quite capable of providing it the competitive advantage (Pitts & Lei, 2006). The most lustrous and trustworthy resource is the logistics and supply chain infrastructure. The company has developed its logistic infrastructure across the world on local basis such that if the proper(postnominal) consumer of a country orders a product, that product potbelly be delivered through local supply chain within the least amount of time. Another resource which acts as a competence to Amazon.com is its highly dependable and secure Web-based IT infrastructure which ensures the safe transactions and solitude elements for the customers and eliminates the li kelihood of system failure. Impact of Mission and Vision Statement Following are the mission and mental imagery statements of Amazon.com Mission Statement We seek to be Earths most customer-centric company for four unproblematic customer sets consumers, sellers, enterprises, and content creators. (Amazon.com, 2012). The above mission statement of Amazon.com provides the company a room for several different areas such as the company has not confined its purpose of business operations to a specific