DEBATE TIME 15.1 Dissertation Example | Topics and Well Written Essays - 2500 words

DEBATE TIME 15.1 - Dissertation Example in particular, along with other developing and developed nations. The third scenario talks about the economic development with respect to the healthcare industry. It has been seen that the healthcare sector has proved to be one of the most booming sector in the present and in the near future and contributes about 10% of the GDP in an average. Finally, the fourth scenario talks about healthcare as shared vision. The paper ends through providing a set of recommendation along with conclusion with respect to the future of healthcare sectors. Contents Abstract 2 Introduction 4 Scenario 1 5 Business As usual 5 Scenario 2 6 Hard Times/ Government Pressure 6 Scenario 3 8 Healthcare as an economic development Issue 8 Scenario 4 9 Healthcare as shared vision 9 Conclusion 10 Recommendation 11 References 12 Introduction Healthcare organizations are generally divided into three groups which depend on the financial sponsorship that includes profit, non profit and governmental organization (Goldsmi th, 2005, p. 39). The dynamics of the healthcare sector are both attractive and challenging. In the 21st Century, healthcare industry is the fastest growing sector with a market value of over trillion dollars. However, with changing global environment it has been noted that the healthcare sector has been quite slow in adapting to the new techniques and technologies. Delivering better and efficient healthcare services have become a challenge in the 21st century for the healthcare sector (Comstech, 2011). Thus, with respect to the growth of the healthcare sector, the concept of healthcare marketing is also at a rise. Healthcare marketing can be defined as the process which helps in understanding the needs as well as the wants of the target market. The main purpose is to provide point of view through which organization would integrate, analyze, plan, implement and control the healthcare system (Cooper, 1994, p. 9). The health industry in the year 2012 has been predicted to connect in m any different ways with its consumers and wade through the regulatory, economic and also political uncertainty. It is one of the most pressing issues across the world. While regulatory reform, partnership of public and private sector, and technological challenges are just some of the concerned issues, the ageing population, chronic illness and cost control are some of the other major issues revolving round the healthcare industry (PWC, 2012). Scenario 1 Business As usual Healthcare policy tends to vacillate between the profit making sector and intervention from the government. The high cost of healthcare policies still remains unaltered. But it has been regarded that healthcare business is no longer a â€Å"business as usual† (Stewart, 2012). This is because business as usual is not a good option for the healthcare anymore. The high cost in the healthcare is mostly hurting the businesses as well as the families in need. Thus it becomes necessary for organizations to introduce health insurance at an affordable price without denying the patients and caring for the patients to the level they need. The reason behind the high price of health insurance policies is not the lack of competition among the insurance companies but the high price charged by the systems itself. An example to support this statement can be found in an investigation carried out by Massachusetts Attorney General which revealed that most of the large hospitals as well as group of physicians tend to