International Marketing Essay Example | Topics and Well Written Essays - 2500 words

International Marketing - Essay ExampleThis essay discusses that booming saturated penetration of a brand in the municipal marketplace al manners motivates the brand to behavior forward to the international market. Current picture of global market shows two types of international expansion of productive domestic brands of any clownish in the World. Marketers from developed countries are looking forward to the emerging markets standardized India, China, South Korea, South Africa etc and seeking opportunities to expand their business operation in that respect. Brands from emerging markets are trying to timbre forward to the developed countries like the States, Japan etc to adopt their business operation there. If we take the example of whole near known brands such as Samsung and LG, they started business in emerging market and successfully penetrated on the domestic market of South Korea and after that diversified globally in to the developed market like USA and as well as e merging markets like India and China. Indian successful brands like Tata, Bharti Airtel, Lenevo, and Kohinur have achieved some level of success in the global market specially developed markets. Globalisation of any republic has opened the door for the domestic Players to diversify in the foreign market and welcome the foreign players to start operation in that country. Earlier, the production giants of developed countries started diversification in the emerging markets of developing countries for low-cost masterly proletariat, low operation cost, and enough resources i.e. raw materials. US companies like General Electric started operation in China and Coca-Cola started in India and they became successful in these emerging market. Similarly, the evidence of reverse case also there like Tata Steel diversified to Europe and acquired Corus, the so called leading steel giant (Breslin, 2003, p.13-18). Market plectrum vs. Market Attractiveness There are plenty of theory and model to a nalyse the international market selection. Market attractiveness is a measurement scale which qualitatively measures a market for the demand of a particular product or brand. It always catalyses the market selection process towards a global market. loosely applicable and effective theory of market selection is PESTLE analysis. It says that business milieu of any country depends upon its six major components. These are Political It represents how the government represents the economy and a certain business i.e. the way of representing and the extent. Political factor of a country represented by certain areas like taxation policy, labour law, trade restrictions, tariffs and govt. stability. So, market attractiveness towards foreign investors will be high if the entire areas of political environment are business-friendly. Economical Economical factors are influenced and comprised by the economy of a country, and the World economy. These